NEW DELHI — E-commerce major Flipkart has revealed the launch schedule and major smartphone discounts for its upcoming annual Big Billion Days (BBD) 2026 sale. The shopping festival will officially start on October 9, with 24-hour early access starting October 8 for Flipkart Plus members, Black tier subscribers, and eligible credit cardholders.
Ahead of the festival season, the platform has rolled out sharp price reductions, bundled bank offers, and exchange bonuses across flagship models from Apple and Google.
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Google Pixel Lineup: Effective Prices Drop Sharply
Phone buyers will see a sharp reduction in Google’s flagship smartphones price through a mix of upfront sale pricing, bank discounts, and exchange perks:
- Google Pixel 11 (12GB + 256GB): Currently selling at ₹89,999, the handset will be available at an effective price of ₹69,999. The net deal includes a ₹12,000 instant bank discount, a ₹6,000 additional exchange bonus, and ₹2,000 in SuperCoins benefits.
- Pixel 11 Pro & Pro XL: The Pixel 11 Pro will drop from its launch price of ₹1,19,999 to an effective ₹1,03,999, while the larger Pixel 11 Pro XL will see its price reduced from ₹1,34,999 to ₹1,18,999.
- Pixel 11 Pro Fold: Google’s premium foldable will receive a direct price cut, dropping from ₹1,86,999 to ₹1,70,999.
- Pixel 10a: In the upper-mid-range segment, the Pixel 10a will drop from ₹47,999 to an effective price of ₹39,999, factored in via a ₹4,000 bank offer and ₹4,000 exchange incentive.
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Apple iPhone 17 and iPhone 15 Deals
Substantial discounts have also been confirmed for both latest-generation and legacy Apple models:
- iPhone 17 (256GB): Listed at ₹99,900, the device will drop to a base sale price of ₹79,999 (an upfront price cut of roughly ₹20,000). Buyers using Flipkart Axis Bank or SBI credit cards can further bring the effective price down to ₹77,999 with additional cashback. Flipkart is also offering 6- and 9-month no-cost EMI schemes starting at ₹8,667 per month, alongside trade-in values up to ₹89,850 for eligible premium devices in optimal condition. The model is powered by Apple’s A19 chip and features a 6.3-inch display.
- iPhone 15: The older 6.1-inch model powered by the A16 Bionic chip will see its base price drop from ₹74,900 to ₹63,999 inclusive of bank discounts, with trade-in values reaching up to ₹54,400.
Key Deals at a Glance
| Device | Standard Price | Effective Sale Price | Primary Offers Included |
| iPhone 17 (256GB) | ₹99,900 | ₹77,999 – ₹79,999 | Flat platform discount + Bank cashback & EMI offers |
| iPhone 15 | ₹74,900 | ₹63,999 | Bank discount + Trade-in bonus |
| Pixel 11 (256GB) | ₹89,999 | ₹69,999 | ₹12k Bank off + ₹6k Exchange + ₹2k SuperCoins |
| Pixel 10a | ₹47,999 | ₹39,999 | ₹4k Bank off + ₹4k Exchange bonus |
| Pixel 11 Pro | ₹1,19,999 | ₹1,03,999 | Sale discount + Partner bank terms |
| Pixel 11 Pro Fold | ₹1,86,999 | ₹1,70,999 | Upfront festival markdown |
